William Hill is not operating anymore in Australia, we recommend Betstar instead.

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William Hill Australia Introduction

William Hill is one of the biggest names in sports betting and was founded in the UK back in 1934, before betting in shops was even legal in England. The company have undergone many changes in their 80 plus years of business, in terms of ownership, structure and focus, but with such a long history in the industry and masses of experience, they are a huge global brand you can trust.

Whilst William Hill Australia have a lengthy history, they are in fact one of the newest betting sites in Australia, having launched a dedicated Aussie site in February 2015. William Hill bought Sportingbet’s Australian operation back in 2013 but have now rebranded as a fully-fledged Australian version of William Hill. Sportingbet was a way for this superb global gambling giant to gain a foothold in the Aussie market and we now expect them to grow and grow and bring all of their expertise to bear, much to the benefit of us Aussie punters.

The parent company is listed on the London Stock Exchange and as well as being a UK giant, with thousands of retail betting outlets on the high street and a massive online presence, William Hill also operates in various other countries, including Spain, Italy and even the USA. The Australian arm of the operation is licensed and regulated in the Northern Territory but in truth the size of the company and the reputation of the brand are security and assurance enough for us.

William Hill Australia Free bets, bonuses and promotions

William Hill Australia are announcing their arrival with a very loud bonus-filled bang, to the tune of a very impressive $500! Before you rush straight over to claim it, note that this great bonus isn’t available to residents of New South Wales, Victoria, Western Australia or South Australia, nor does it apply if you deposit by POLi.

However, for betting fans from the NT, Tazzie or Queensland, this bonus should prove very lucrative. To get involved just join William Hill Australia to set up an account operated in AUD and place a deposit of between $1 and $500. William Hill will then match that deposit amount with a Bonus Bet, meaning you could claim an amazing $500 freebie!

The Bonus Bet is added as soon as your qualifier has settled and in order to withdraw any winnings you must have wagered any proceeds from a winning Bonus Bet at least once at odds of $1.50 or more. The winnings from the BB will not include the stake and you have seven days to use the Bonus (and any subsequent winnings) before it will expire. The qualifying bet and the bonus can be used on any sports or racing bets and the maximum odds for the bonus are $101.

When it comes to other bonuses and promotions for existing customers, William Hill are also extremely generous. The company is well established and their deep pockets mean they are able to offer freebies that other smaller bookies can’t compete with. Racing fans will love their Best Tote offer, which ensures you’ll beat the TABs on ALL Aussie gallops with a nice 5% bonus, whilst they also regularly run promotions on the NRL and AFL, as well as other major sporting events. However, it is the horses where many of their best ongoing offers focus, with starting price insurance on all Group and Listed races and the possibility of a bonus free bet when you land a multi bet of four legs or more, as well as various other promotions.


William Hill has long-been the ‘go to’ choice for Australian horse racing – especially Melbourne Cup betting. You can always expect William Hill to put on a good show, with live streaming, and even throw a Melbourne Cup offer or ten into the mix. Their Melbourne Cup bonus for all players always includes a price promise, best odds guaranteed and a few specials. Plus, their blog is always littered with plenty of Melbourne Cup tips and even videos.

William Hill App

The Australian-friendly bookmaker is renowned around the world as one of the original betting sites. William Hill is, perhaps, most famous for their horse racing offering, promising those solid standards for Australian customers. You are guaranteed to beat the TABs on all Australian racing, plus access to other international races. If that’s not enough, you also get exclusive promotions – and a tidy welcome offer – on mobile, as well as the likes of best odds guaranteed and more.

Downloading the William Hill app for players is just as simple as they make out. Seriously. Those who have an iOS phone can download straight from their App store, whereas Android players can download the APK from the website. However, the site is fully mobile optimised if you would like to play straight from your browser.

The markets are as impressive as the desktop version, but you even get access to more when you bet on mobile. On top of that, William Hill is the leading bookmakers in NRL and AFL markets, also providing players with tips and previews on the blog to make sure your money goes behind the right team. The format is very simple and straightforward, taking less than a minute to download. Likewise, the one-time login means your info is saved for when you come back.


  • Best markets on Australian horse racing and exclusive promos
  • More markets than desktop


  • Live streaming sometimes lags behind real time
  • Android users have to download APK

William Hill Australia Site overview and conclusion

In summary, William Hill Australia is a great option for Aussie punters who want a polished and accomplished site that offers betting on just about every sport, with odds that are above average and a superb range of markets.

The site is nicely designed and easy to use, whether accessing on your desktop or mobile (apps are available for Android and Apple users, although the mobile version of the site also works very well in your phone’s browser).

Customer support is solid, with live chat, email or toll free telephone all available as contact methods, whilst staff are as professional and well-trained as you would expect at such an established organisation.

The welcome free bet is huge and gives you a really great chance to make a significant profit so if you don’t already have an account with William Hill we strongly suggest you join soon. Their standard free bet has generally been closer to the $200 mark and we don’t know how long they’ll maintain this brilliant $700 bonus, so get involved today.

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