William Hill Review

William Hill Australia Bookmakers
William Hill is one of the biggest names in sports betting and was founded in the UK back in 1934, before betting in shops was even legal in England.

The company have undergone many changes in their 80 plus years of business, in terms of ownership, structure and focus, but with such a long history in the industry and masses of experience, they are a huge global brand you can trust.


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William Hill Australia Introduction

Whilst William Hill Australia have a lengthy history, they are in fact one of the newest betting sites in Australia, having launched a dedicated Aussie site in February 2015. William Hill bought Sportingbet’s Australian operation back in 2013 but have now rebranded as a fully-fledged Australian version of William Hill. Sportingbet was a way for this superb global gambling giant to gain a foothold in the Aussie market and we now expect them to grow and grow and bring all of their expertise to bear, much to the benefit of us Aussie punters.

The parent company is listed on the London Stock Exchange and as well as being a UK giant, with thousands of retail betting outlets on the high street and a massive online presence, William Hill also operates in various other countries, including Spain, Italy and even the USA. The Australian arm of the operation is licensed and regulated in the Northern Territory but in truth the size of the company and the reputation of the brand are security and assurance enough for us.

William Hill Australia bonuses and promotions

William Hill Australia regularly run promotions on the NRL and AFL, as well as other major sporting events. However, it is the horses where many of their best ongoing offers focus: register an account today to find out more!

William Hill World Cup Betting 2018

The most interesting part of William Hill’s World Cup offer is their “Build a bet” function. This allows punters to group together several outcomes which William Hill will price up. These “Buildabets” are available for individual matches and for World Cup futures which gives you a huge number of options.

William Hill App

The Australian-friendly bookmaker is renowned around the world as one of the original betting sites. William Hill is, perhaps, most famous for their horse racing offering, promising those solid standards for Australian customers. You are guaranteed to beat the TABs on all Australian racing, plus access to other international races. If that’s not enough, you also get exclusive promotions – and a tidy welcome offer – on mobile, as well as the likes of best odds guaranteed and more.

Downloading the William Hill app for players is just as simple as they make out. Seriously. Those who have an iOS phone can download straight from their App store, whereas Android players can download the APK from the website. However, the site is fully mobile optimised if you would like to play straight from your browser.

The markets are as impressive as the desktop version, but you even get access to more when you bet on mobile. On top of that, William Hill is the leading bookmakers in NRL and AFL markets, also providing players with tips and previews on the blog to make sure your money goes behind the right team. The format is very simple and straightforward, taking less than a minute to download. Likewise, the one-time login means your info is saved for when you come back.


  • Best markets on Australian horse racing and exclusive promos
  • More markets than desktop


  • Live streaming sometimes lags behind real time
  • Android users have to download APK

William Hill Australia Site overview and conclusion

In summary, William Hill Australia is a great option for Aussie punters who want a polished and accomplished site that offers betting on just about every sport, with odds that are above average and a superb range of markets.

The site is nicely designed and easy to use, whether accessing on your desktop or mobile (apps are available for Android and Apple users, although the mobile version of the site also works very well in your phone’s browser).

Customer support is solid, with live chat, email or toll free telephone all available as contact methods, whilst staff are as professional and well-trained as you would expect at such an established organisation.

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