Unibet Bookmakers
Unibet is one of Europe’s largest online gambling operators and has expanded rapidly in recent years and now has over 7.6 million customers around the globe.
Formed in 1997 with an initial focus on countries in the Nordic region, it launched its website in 1999 in both English and Swedish and later expanded to include more languages and a wider range of products.

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Unibet Australia

Unibet eased their way into the Aussie market with their 100% acquisition of Betchoice Corporation Pty Ltd in 2012, thus allowing them to get hold of an active market share along with the relevant gaming licenses. Betchoice was founded in 2001 by Sydney bookmakers Colin Tidy and Mark Morrissey and their experience of running books on Australian sports and racing marries well with Unibet’s financial clout and corporate knowhow.

Unibet’s Aussie facing site – unibet.com.au – offers a vast range of sports betting markets covering American football to the Winter Olympics and everything in between. With over 30,000 markets for soccer at the time of writing, over 3,000 for ice hockey and nearly 1,000 for basketball, they cover some sports exceptionally well.

They also have excellent coverage of Aussie sports, with AFL, NRL Super Rugby and the A-League all having numerous betting options for every match and event.

Unibet’s global head office is based in Malta, a nice little island in the middle of the Mediterranean, but their Aussie operations run out of offices in Darwin and Sydney.

They are as safe as houses when it comes to financial security and fairness and are members of the European Gaming and Betting Association (EGBA), the Remote Gambling Association (RGA) in the UK and their products are audited and certified by eCOGRA in relation to responsible and fair gaming. In other words, you are in safe hands when betting with Unibet.

Unibet Melbourne Cup Offer

Unibet tips itself as the ‘only place to bet on Cup day’, so you can expect big things. In the past, Unibet has pulled out all of the stops with their special Melbourne Cup offer for new players, and deals for existing. The site boasts the likes of each way betting, tricast, forecast, alongside best odds guaranteed to ensure you are getting the most for your money. The blog also provides handy previews and tips for your Melbourne Cup betting.

Unibet App

There are two options when it comes to Unibet app. You can either bet on the mobile optimised site through your device’s browser, or via the dedicated app. The first thing you’ll notice with the Unibet is that it isn’t cluttered. Often, other bookmakers go down the route of throwing everything at the player on one page, which can actually put us off.

The layout of the app is very simple and straightforward, much like the desktop version. The homepage of the app provides all info on the latest events for Australian customers. As you scroll down the page, you can add bets to your accumulator within seconds – with the bet slip always following you around.

When it comes to the betting markets with the Unibet app, the coverage for football, especially, is impressive. The football stats centre is exceptional, offering detailed match reports, line-ups and statistics. Add to that, you can access the TV guide for their live streaming service on your phone. They provide calendar details for punters, along with excellent picture quality and only a few seconds time lag. Plus, you can get exclusive mobile promotions when you sign up.


  • Mobile responsive site and dedicated app
  • Calendar guide for live streaming


  • Could do with more payment options
  • Live streaming a few seconds behind real time

Unibet Australia


Unibet Review and Conclusion

Unibet’s website is a slick, well-designed interface that makes finding your betting markets a swift and painless experience. Their range of markets is excellent and as well as all the sports you would expect to find, they also have a good number of less expected sports (and games!) including chess, bandy, floorball and pesapollo (the national sport of Finland, apparently!).

There is a strong emphasis on racing – which comes from the Betchoice days – but the addition of the many international sports on which Unibet has been running books for years gives a commanding combination.

In addition to their main site, Unibet have also developed and very good mobile betting platform. There’s no need to download an app, you simply visit their mobile site (m.unibet.com.au) and you get a clear, concise betting interface that is easy to use wherever you happen to be at the time.

They also have an express betting section which takes you swiftly to the next available racing market, which can be a real time-saver if you want to get a bet on a race that is set to start any second. Their live betting section is also good, though it could do with being a little more extensive.

Overall we have no doubt that Unibet are a betting company who mean business. They have invested a lot of money in the acquisition of Betchoice and we expect them to invest further by introducing new betting products and providing promotions with greater frequency.

We certainly recommend you give Unibet a try and we are confident you will like what you find.

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