Tom Waterhouse is a name that is synonymous with betting and has developed since the 1960s to become the largest on-course bookmaker in the business. In 2008 Tom Waterhouse took more than $20m of bets at the four-day Melbourne Cup carnival, more than all the other trackside bookies combined.
The online sports betting business, tomwaterhouse.com, has been making waves since its launch a few years ago with blanket advertising campaigns, one of which – advertising live odds during NRL match broadcasts – got the company in hot water, but they have come through that episode unscathed.
In August 2013 it was announced that William Hill – one of the biggest gambling companies on the planet – had purchased tomwaterhouse.com for $34m with a potential additional $70m to be payable. Tom Waterhouse remained as the managing director of the business and with the experience and drive of him and his team and the financial clout of William Hill behind them, tomwaterhouse.com is set to go from strength to strength.
With a strong and understandable focus on racing (horse, greyhounds and harness), tomwaterhouse.com has a number of great features to help give racing punters a good chance of turning a decent profit.
They also, however, cover a good number of other sports, and on top of all the Aussie options including soccer, golf, tennis, basketball and many more.
Whilst they don’t always have as many individual betting markets as some of their more established online betting rivals (especially for big soccer matches) this is something we anticipate will improve with the influence of parent company William Hill (who were founded in the UK way back in 1934).
The tomwaterhouse.com site is exceptionally easy to navigate and looks smart too. Available on mobiles and tablets as well as desktops, and maintaining the same look and feel on all, you will find a refreshingly uncluttered interface that allows you to find the markets you want quickly and without fuss.
Racing fans will appreciate the ability to bet directly from the home page using the Next To Jump feature which brings up the next five races without the need to navigate around the site to find them. Alternatively you can select the racing code (horses, greyhounds or harness) you require from the top menu for a much more in-depth look at the available races and markets. You can even change the order of the runners from race order to ascending odds order and selecting your bet type (for instance quinella, exacta, first four and so on) is also made very easy.
For other sports, the most popular options – usually NRL, AFL and one other – are displayed at the top of every page on the main menu bar with a more extensive sports menu easily accessible by clicking “All Sports”.
A feature that might appeal to those customers who want to get a real insight into the world of betting is the Tom Waterhouse Blog which gives the opportunity to ask “the Baron” about his thoughts on certain runners or his views on how a big game will go. It also offers expert analysis of some of the best races around and provides heaps of betting information to help you become a better punter and hence win more bets.
Overall we find tomwaterhouse.com to be a simple and intuitive place to bet, with excellent clarity of markets and ease of navigation. Whilst – as ever – we would like more regular promotions and offers on a wider range of sports, the purchase by William Hill should give the resources they need to expand on that front and in terms of the number of markets they offer. In conclusion the bookie is almost faultless when it comes to racing and improving fast with other sports, so take a look for yourself today and take advantage of that excellent $200 free bet offer.
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