Licensed in the Northern Territory, the gigantic Irish bookmaker Paddy Power acquired a significant stake in Sportsbet in 2009 before completing the acquisition a year later. One of Europe’s biggest and most respected bookmakers, Paddy Power’s investment in Sportsbet not only adds a level of stability and financial security that is reassuring to all players, but also allows the bookie to offer a greater range, depth and variety of markets in comparison to some of their rivals.
With masses of markets on all the usual Aussie sports, it is in the international sports area that Sportsbet excels, whether you want to back a soccer team in Germany or a cricket match in India, these guys have it covered.
Sportsbet is the biggest online bookmaker in Australia, and their Melbourne Cup betting opportunities are some of the greatest. In fact, last year, they offered new customers the chance to win an extra $501 with their Melbourne Cup bonus. The bookmaker offers futures betting and competitive odds for the event, as well as round-the-clock stats and previews. You can also guarantee there will be more promotions where the first came from.
The website is set out in a coherent and non-flashy way that lends itself to presenting information in a clear manner to customers. Some bookies go for the flashing banners plastered all over their sites to grab your attention, but Sportsbet take a much more measured (and in our view, effective) approach.
The customer service at Sportsbet is excellent, and after conversing with them over their live chat service they even get someone to go to the trouble of emailing you a transcript of the conversation (okay, I know it’s automated really, but it was still impressive). You can also email or phone them (toll free) if you need any support or have any questions. It is not a 24/7 service, however, open from 8am-11pm Monday to Friday and 9am-9pm Sunday, and this is a rare black mark against them.
As mentioned, having Paddy Power behind them can only be a good thing in terms of the range of markets available, and hopefully they will give a little more cash to add even more promotions. Maybe we’re being greedy though as Sportsbet do have regular and generous promotions covering a range of sports, and especially the footy and racing.
You can access their betting services on the move by visiting m.sportsbet.com.au, or through the Apple App store, where you will have access to over 1,000 markets and all the promotions mentioned above.
All in all Sportsbet are a fine bookmaker who take their customers seriously and offer a meaningful and varied sports betting product.
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