Ladbrokes are one of the oldest bookmakers in the world, with roots that can be traced all the way back to 1886!

The original company was actually a commission agent that primarily backed and layed horses trained at Ladbroke Hall in Worcestershire. The company began to look more like the bookies we know today in the 1960s when betting shops were legalised in the UK and the company has gone from strength to strength ever since.

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Ladbrokes Australia

They now employ a staggering number of people – over 15,000 – at sites in the UK, Ireland, Spain, Belgium and here in Australia in Sydney, Melbourne and Brisbane. With over 2,800 retail betting units in Europe, customers for their internet and tele-bet operations in over 100 countries and 13 tailored websites in nine different languages, it is clear that Ladbrokes are real global giants.

They have history, industry experience and expertise and an excellent and unquestionable reputation for honesty and integrity. The Australian operation is regulated and licensed by the Norfolk Island Gaming Authority but in truth their exemplary reputation is the only bond you need. Your personal and financial details are treated as securely as they would be by any institution and this is a seriously polished, proficient operation.


Ladbrokes are a generous betting site, and you can expect the return of pick your own Melbourne Cup odds, protest upheld for first, best tote or best fluc and their ability to settle bets faster than any others. The bookmaker has their Melbourne Cup betting sorted, taking win and each way bets on the horses. They also regularly provide tips on the blog, as well as the chance to catch the races live for all customers. ladbrokes live streaming

Ladbrokes App

Ladbrokes is well-known for the banter and creativity, most apparent with their impressive app. The Ladbrokes app make for an easy betting life for the customer. For starters, you’ve got touch ID, so you don’t have to keep submitting your details. When you do get into your account, you can personalise the app to suit your preferences. For instance, use the events selector and get instant access to those pre-selected favourites. This also significantly cuts down on navigation time, meaning you don’t have to scroll through endless menus.

Speaking of the layout, the app is, in one word, slick. The Ladbrokes app is visually appealing in comparison with some of the newer bookmakers and is compatible with iOS and Android. The promotions are regularly updated on the app, with daily deals and quick payouts. Download Ladbrokes App now!


  • Promotions for all players, including daily deals
  • Events selector allows players to personalise the app


  • Design is very subtle which could put off players
  • Differ sports markets a little more in side nav
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Ladbrokes Review and Conclusion

Ladbrokes may be a Pommie company but their Australian site is 100% tailored to our needs and this gives them the edge over smaller bookies who just tweak a few little things and claim they are an Australian bookmaker. There is a really good focus on Australian sports and even things like Ironman have markets available. Racing has a dedicated area of the site which covers thoroughbred, harness and dogs and few other rivals can compete with this depth of coverage, with the ability to listen and live streaming for free to races an added benefit.

With superb customer service, available 24/7, any issues can be quickly and easily resolved and again this gives them the edge over bookies based in other countries that operate a service only during their own standard office hours. It would be nice to see live chat added but for now a range of telephone options and email are available.

The site is easy to use and nicely designed, as you would expect from a company that has been doing this for so long, and has nine tailored regional/country-specific sites. contains loads of useful information without appearing crowded and with above average odds, a superb range of markets, this is a great site and comes highly recommended.

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