They now employ a staggering number of people – over 15,000 – at sites in the UK, Ireland, Spain, Belgium and here in Australia in Sydney, Melbourne and Brisbane. With over 2,800 retail betting units in Europe, customers for their internet and tele-bet operations in over 100 countries and 13 tailored websites in nine different languages, it is clear that Ladbrokes are real global giants.
They have history, industry experience and expertise and an excellent and unquestionable reputation for honesty and integrity. The Australian operation is regulated and licensed by the Norfolk Island Gaming Authority but in truth their exemplary reputation is the only bond you need. Your personal and financial details are treated as securely as they would be by any institution and this is a seriously polished, proficient operation.
Ladbrokes offer an excellent range of financial incentives to encourage new customers to give them a try in an increasingly competitive marketplace. Their size and financial clout enables them to do this and this is great for punters looking to make a few easy bucks.
At the time of writing the sign up bonus is a very, very juicy 100% match up to $250, using the bonus code WELCOMEOFFER which should be in the Bonus Code box as a default when you register. This is right up there with the very best and, irrespective of everything else that is great about Ladbrokes, makes them a must-have bookmaker for anyone who is serious about betting on sports and making a profit from it.
In addition they have a really good choice of regular bonuses and promotions that run alongside whatever sporting events are taking place at any given time. Their AFL Near Miss Refund is a fine boost for AFL fans, offering a refund of up to $50 on losing bets on promotional markets if your head-to-head bet loses by between one and 20 points.
NRL fans are also looked after with a similar promotion that will give a refund of up to $50 per match. Ladbrokes’ 3 rd Try Refund means that if your head-to-head bet loses but your team manage to score three tries or more you won’t lose out and will have your stake refunded.
Racing fans will absolutely love the Best Tote or SP guarantee that means your bet will be paid out at the best Tote or SP dividend – whichever is higher – on all Australian thoroughbred meetings. That’s ALL races, EVERY day. Throw in the fact that Ladbrokes pay out on both the first past the post and the official winner if a protest is upheld and racing fans have got two great reasons to bet with Ladbrokes Australia.
As if all that wasn’t enough – and to be honest mate, we reckon you’re getting a bit greedy now – Ladbrokes also offer a fantastic Daily Free Bet Challenge. You can win up to $1,000 in free bets every day and all you need to do is pick a runner to place in each race at the harness, thoroughbred or greyhound meeting. Entrance is free – you just need to have made a real money bet within the last 24 hours with your average stake determining the amount of your free bet.
Ladbrokes are a bookmaker to keep an eye on in the coming weeks. As well as a World Cup bonus for new customers, Ladbrokes will regularly update their betting offers for individual matches and markets throughout the tournament. Couple that with a great choice of futures markets and you can see why Ladbrokes remain so popular.
Ladbrokes is well-known for the banter and creativity, most apparent with their impressive app. The Ladbrokes app make for an easy betting life for the customer. For starters, you’ve got touch ID, so you don’t have to keep submitting your details. When you do get into your account, you can personalise the app to suit your preferences. For instance, use the events selector and get instant access to those pre-selected favourites. This also significantly cuts down on navigation time, meaning you don’t have to scroll through endless menus.
Speaking of the layout, the app is, in one word, slick. The Ladbrokes app is visually appealing in comparison with some of the newer bookmakers, along with welcome bonuses for players downloading the app – compatible with iOS and Android. The promotions are regularly updated on the app, with daily deals and quick payouts.
Ladbrokes may be a Pommie company but their Australian site is 100% tailored to our needs and this gives them the edge over smaller bookies who just tweak a few little things and claim they are an Australian bookmaker. There is a really good focus on Australian sports and even things like Ironman have markets available. Racing has a dedicated area of the site which covers thoroughbred, harness and dogs and few other rivals can compete with this depth of coverage, with the ability to listen to races an added bonus.
With superb customer service, available 24/7, any issues can be quickly and easily resolved and again this gives them the edge over bookies based in other countries that operate a service only during their own standard office hours. It would be nice to see live chat added but for now a range of telephone options and email are available.
The site is easy to use and nicely designed, as you would expect from a company that has been doing this for so long, and has nine tailored regional/country-specific sites. Ladbrokes.com.au contains loads of useful information without appearing crowded and with above average odds, a superb range of markets and top draw bonuses, this is a great site and comes highly recommended.
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