Betrally are one of the newest bookmakers on the gambling block and they aim to make inroads into the Australian market.
While they have a clear European focus at present, they allow accounts to be administered in Australian dollars and will convert all bonus amounts accordingly from the default currency of Euros.
Betrally are owned by ZapZap Marketing Limited, which might sound like a company who should be selling toy laser but who have actually developed a decent sports betting product in a relatively short time (thanks in no small part to the betting software package they acquired for Betrally).
They are based in Cyprus in the Mediterranean, but they are licensed – like many gaming organisations these days – in Curacao in the Netherlands Antilles in the Caribbean. In other words, they like their islands in the sun, and who can blame them?
As Betrally are still very new (having been established in 2013) they are yet to really make an impact, especially over here in Australia. But their sportsbook is already as extensive as many of their longer-running rivals in terms of the number of sports and the range of betting markets covered. Though one thing that might lose them points with some punters is that they take no bets on racing, either horses or dogs.
Having said that, the sports they do cover, they do so pretty well. They have a strong focus on football (soccer), but also cover Aussie Rules, NRL, Super Rugby and cricket with reasonable depth. They are not yet wholly geared up to cater for customers who like to bet exclusively on Australian sports, but we believe they will add more markets in the coming months. And they also have a decent free bet offer for new customers that Aussies are more than welcome to take advantage of.
The Betrally site itself is neat and tidy enough with an intuitive layout that is similar in style to many of the more established bookies. They have put a lot of emphasis on their live betting provision and have upwards of 20,000 in-play markets available every month with many sports covered including soccer, tennis, basketball, ice hockey and more. As well as the sportsbook, Betrally also have casino, live casino and games products with some tasty bonuses to lap up if they appeal to you.
One aspect at which Betrally excels is their customer service provision, which is efficient, friendly and hassle-free, not least because of the availability of a live chat option. They take customer satisfaction seriously and also ensure – using 128-bit encryption technology – that customer details are secure and safe.
While Betrally aren’t yet ready to take the Aussie betting market by storm, with further investment and expansion of the markets relating to Australian sports they could certainly make a splash. We would like to see a lot more in the way of ongoing and event-specific offers and promotions (which are sadly lacking at the time of writing) but the initial free bet is better than many so it is worth getting hold of. Overall Betrally are an improving bookie who are still finding their feet, but we expect them to progress steadily in the coming months and years.
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