Betfair Australia are quite simply huge, with over four million registered customers worldwide they process more than seven million transactions daily (more than all European stock exchanges combined), generating seven billion page views every week. Their head office is in London but they also have significant bases in Malta, Australia and several other countries too.
Betfair Australia was launched in 2006 and is a joint venture between Betfair itself and ASX-listed Crown Limited . They employ more than 100 people at their operations base in Hobart and also have corporate HQ in Melbourne and the Australian arm alone matches around 200,000 bets every single day.
The company is simply one of the biggest, best betting operations in the world with unquestionable security, a great reputation and it is undoubtedly a safe, secure place to do your punting. They have won countless industry awards and also general business prizes for innovation and enterprise, so they seem to know what they’re doing.
Licensed and regulated in Australia by the Tasmanian Gaming Commission, the primary focus of the company is the exchange and sports betting but they have increasingly developed the games, casino and fixed odds side in the UK with Australia sure to follow.
Betfair promises a lot when it comes to Melbourne Cup betting, and they deliver. Their selections on the site are easy to understand and offer decent Melbourne Cup odds. You can expect good returns when using the betting exchange, especially with 24/7 coverage and handy tips and previews. They also offer complete race details and guides to betting for those that have not done so before.
Betfair is, primarily, a betting exchange, so you’re already getting good deals when using the app to place bets on popular events. Regarded as one of the best betting sites, expanding into Australia, this bookmaker hardly needs any introduction, with the Betfair mobile app taking it to a whole other level.
This site is not only an impressive sportsbook, but offers a heady mix of promotions, such as free bets, others that run all-year round and some that update on a regular basis – including the cash race. Likewise, there’s a strong push to Australian sports and odds that you wouldn’t get anywhere else.
The betting app design only serves to enhance the user-friendly experience, offering some of the best software in the gambling industry. Their live streaming function seamlessly transforms to fit each device, and is a great way of keeping an eye on bets. As the only betting exchange for Australian race markets, you’ll want to watch the action unfold.
Betfair are simply the best for Aussie punters with an unbeatable all-round package. The exchange model is still relatively new to Australia and to encourage reluctant traditionalists Betfair are offering a sensational bonus to new customers that is only possible due to their vast resources and wealth. Grab it while you can as it may not be around for ever.
In addition they are ahead of the game in so many other areas too. Their odds, even allowing for the commission (5% dropping down as low as 2% for high-rollers), are simply sensational, especially on outsiders. You may find odds 20% higher than the best conventional bookmakers and at long odds that makes a massive difference to your payout.
They also have top notch customer service, with brilliantly trained staff available 24/7 and whilst there is no live chat there is a pledge to answer emails within two hours and a really useful callback service that means you never have to waste time waiting on the phone.
With the general design and feel of the site being spot-on, a huge range of markets and a world-leading in-play offering we really love Betfair. Throw in a great mobile site/app, superb coverage of Aussie sports and that (almost too good to be true) free bet and we’d bloody well marry them if we could!
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